1. HERE’S HOW IT WORKS:
Write an original 150-words or fewer essay describing “how everyday moments have shaped your life and family” and have a photograph taken of your family’s “three generations.” Three generations must be comprised of a grandmother, her daughter and her daughter’s child (child may be male or female but must be 9 years of age or younger as of 1/1/06). Photograph must only contain the three generations. Essay must be written by only one of the two adult generations (grandmother or her daughter) featured in the photograph.

2. ELIGIBILITY:
This Contest is open only to residents of the 50 United States and the District of Columbia, who are grandmothers and their daughters who are mothers/female legal guardians of children 9 years of age or younger as of 1/1/06. Employees of Procter & Gamble, its affiliates, subsidiaries, advertising and promotion agencies and their immediate family members and/or those living in the same household of each are not eligible to win, nor are entrants who are professional or former professional models or writers, or who have had their work previously published, or who have signed or been bound by a modeling contract with a modeling agency or other third party who represents more than one model. The decision as to whether or not an entrant is/was a professional model or writer will be within the sole and reasonable discretion of the Sponsor and independent judging organization. All federal, state and local laws and regulations apply. Void where prohibited by law.

3. TWO WAYS TO ENTER:

A) VIA MAIL: On an Official Entry Form, or plain piece of 8-1/2” x 11” paper, hand-print or type the following entry information: a) the complete name of the entrant who wrote the essay; b) your complete name, street address (no P.O. boxes), city, state, zip code, date of birth (mm/dd/yyyy), and (optional) day and evening telephone numbers (including area codes); c) the complete names, street addresses (no P.O. boxes), cities, states, zip codes, dates of birth (mm/dd/yyyy), and (optional) day and evening telephone numbers (including area codes) for the other adult in your entry (grandmother or mother/female legal guardian) and the child. Official Entry Forms will be available at www.Ivory.com beginning 12:01 a.m. (ET) on 1/1/06 through 11:59 p.m. (ET) on 5/23/06. Follow the on-screen instructions to access and print the Official Entry Form. Additionally, on a separate plain piece of 8-1/2” x 11” paper, hand-print or type your complete name and day and evening telephone numbers (including area codes) and your 150-words or fewer essay. Mail your Official Entry Form (or 8-1/2” x 11” paper with entry information), essay and photograph via first-class mail, to: Ivory “Search for Three Generations” Contest, P.O. Box 5525, Blair, NE 68009-5525, to be received by 5/31/06, when the Contest ends. Limit one entry per outer mailing envelope. Sponsor is not responsible for any lost, late, illegible, misdirected, postage due or mutilated/damaged entries or photographs. Photograph submitted must be an unframed, unmounted color print; minimum size of 4” x 6” and maximum size of 8” x 10”. Slides and transparencies are not acceptable.

B) VIA REGIONAL EVENTS: Beginning in February 2006 through May 2006, five Regional Events will be conducted in the following cities: Los Angeles, CA; Atlanta, GA; Chicago, IL; New York, NY; and Seattle, WA. Visit www.Ivory.com for dates and locations of events. Dates and locations are subject to change. To enter at a Regional Event, all three generations (as described in Rule #1) must attend the event together. At the event, all three generations must visit the registration desk to register, complete an Official Entry Form and Publicity Release and have their picture taken. If you wish, you can bring your 150-words or fewer essay to the event, or you can write your essay at the event. If you choose to write your essay at the event, visit the registration desk to obtain a plain piece of 8-1/2” x 11” paper and a pen/pencil. All three generations must register, complete their Official Entry Form and essay and have their photograph taken by the deadlines posted at the event. Only photographs taken at the event will be judged. If time permits, registered contestants may be required to recite their essays before a panel of judges at the event. Only the content of the essays and photographs taken at the event will be judged; recitations will not be judged. If you do not meet the deadlines as stated above, you will not be included in the judging for that Regional Event, but can enter the Contest via subsequent Regional Events (if any) or via Rule #3A.

All material submitted becomes property of Sponsor and will not be returned.

4. PRELIMINARY JUDGING:

1. Mail-in entries received via Rule #3A will be judged to determine three Finalist Teams. Judging will be conducted by D.L. Blair, Inc., an independent judging organization whose decisions are final on all matters relating to this Contest. Judging will be based on the following criteria: Originality & Creativity of Statement – 30%; Sincerity of Statement – 10%; Appropriateness of Statement to Theme – 30%; Appropriateness of Photo to Theme – 30%. In the event of a tie, the tie will be broken based on the highest score for “Appropriateness of Photo to Theme.”
   
2. Regional Event entries received via Rule #3B will be judged to determine one Finalist Team per each Regional Event. Judging for each regional event will be conducted from all entries received from registered contestants for that event only. Judging will be conducted by representatives of the Sponsor, whose decisions are final. Judging will be based on the following criteria: Originality & Creativity of Statement – 30%; Sincerity of Statement – 10%; Appropriateness of Statement to Theme – 30%; Appropriateness of Photo to Theme – 30%. In the event of a tie, the tie will be broken based on the highest score for “Appropriateness of Photo to Theme.”

5. FINAL JUDGING EVENT:
The members of the three Finalist Teams selected via Rule #4A along with the members of the five Finalist Teams selected via Rule #4B, will be required to attend the Final Judging Event in New York City in September 2006 (date to be determined by Sponsor). At the Final Judging Event, each Finalist Team will have their photo taken by a professional photographer and will also be interviewed by representatives of the Sponsor. Each Finalist Team’s photo and interview will be judged to determine the Grand Prize winning team. Judging will be conducted by representatives of the Sponsor, under the supervision of D.L. Blair, Inc., an independent judging organization whose decisions are final, and will be based on the following criteria: Originality & Creativity of Response to Interview Questions – 30%; Appropriateness of Responses to Interview Questions – 30%; Sincerity of Responses to Interview Questions – 10%; Appropriateness of Photo to Theme – 30%. In the event of a tie, the tie will be broken based on the highest score for “Appropriateness of Photo to Theme.” Grand Prize winner will be notified by phone/mail.

6. PRIZES & APPROXIMATE RETAIL VALUES:
(8) Finalist Team Prizes (3 to be awarded to the Finalist Teams selected via Rule #4A, and 5 to be awarded to the Finalist Teams selected via Rule #4B): Each Finalist Team will receive a 4-day/3-night trip to New York City for the grandmother, mother/female legal guardian and child. Prize includes round-trip coach air transportation from major airport nearest each Finalist Team member’s home and hotel accommodations (one room) (ARV: $4,000 per prize). Actual retail values of the Finalist Team Prizes will depend upon points of departure/return. Travel accommodations/arrangements at discretion of Sponsor. (1) Grand Prize: a $40,000 scholarship for the child featured in the Grand Prize winning photo. (Scholarship will be awarded in the form of a zero coupon bond valued at $40,000 at maturity. Bond will reach maturity five years from date of award. The actual cost at time of purchase will be based on market rates but may be approximately $30,000 - $35,000. All taxes on the bond are the sole responsibility of the prize winner.) Plus, the writer of the winning essay will receive a one-year supply of Ivory soap (awarded in the form of 12 soap bars) and a one-year supply of Ivory Lavender Body Wash (awarded in the form of twelve 24 oz. bottles). The total approximate retail value of the Grand Prize is $40,050. Prizes consist only of those items specifically listed as part of the prizes.

7. GENERAL RULES:
Prior to the Final Judging Event, all three members of the eight potential Finalist Teams will be required to complete an Affidavit of Eligibility, Release of Liability and, if legally permissible, a Publicity Release within 10 days of attempted delivery of same. Parent/legal guardian will be required to execute the above-referenced documents on behalf of the minor team member. Failure to comply may result in disqualification in which case an alternate may be selected. Each Finalist Team will be required to submit an affidavit certifying that the entry submitted is their own original work and they hold all rights to the submission, that the submission has not been previously published, has not won a previous prize or award and that they have followed the Official Rules of the Contest. Entries may not contain profanities and may not in any way disparage persons or organizations associated with Sponsor. Sponsor reserves the right in its sole discretion to disqualify any entry it determines to be profane, or that reflects negatively on or disparages Sponsor or any company or does not comply with these requirements or these Official Rules. Essays and photographs must be suitable for presentation in a public forum, in sole determination of judges and/or Sponsor. Sponsor reserves the right to reproduce the essays and photographs in full or edit and enhance the essays and photographs at its discretion. Sponsor is authorized to use submitted entries as it sees fit, including usage in advertising. Sponsor reserves the right to modify, adapt or reproduce the photograph in full, or to crop the photograph for reproduction. Members of the Finalist Teams must execute a Release of Liability prior to ticketing and must possess required travel documents (e.g. valid photo I.D.) prior to departure. All travelers must agree to travel on dates specified by sponsor; dates of departure and return are subject to change. No substitution or transfer of prize permitted. Sponsor reserves the right to substitute prize or any portion thereof of equal or greater value. By accepting prize, winners agree to hold Sponsor, its respective directors, officers, employees and assigns, harmless against any and all claims and liability arising out of use of prize. All federal, state and local taxes on prize are the sole responsibility of prize winners. Winners assume all liability for any injury or damage caused, or claimed to be caused, by participation in this promotion or use or redemption of any prize. Acceptance of prize constitutes permission to the Sponsor and its agencies to use prize winners’ names and/or likenesses for purposes of advertising and trade without further compensation, unless prohibited by law. Sponsor is not responsible for any typographical or other error in the printing, the offering or the announcement of the prizes or in the administration of the promotion. In no event will more than the stated number of prizes be awarded.

8. WINNER:
For the names of prizewinners, available after 10/6/06, send a stamped, self-addressed #10 envelope to: Ivory “Search for Three Generations” Contest Winners, P.O. Box 5571, Blair, NE 68009-5571, to be received by 5/31/06.

9. SPONSOR:
The Procter & Gamble Distributing Company, One P&G Plaza, Cincinnati, OH 45202.